1. Marketing is a battle of perception, not products.
2. The real driving force in the business world is perception.
3. It plays a dominant role in the success or failure of a business.
4. Competitive products tend to have similar features.
5. The difference in their quality is also sometimes difficult to measure.
6. But the differences in perception, however, are substantial and easy to measure.
7. Therefore, the sole objective of a business should be to improve the quality of perception.
2. The real driving force in the business world is perception.
3. It plays a dominant role in the success or failure of a business.
4. Competitive products tend to have similar features.
5. The difference in their quality is also sometimes difficult to measure.
6. But the differences in perception, however, are substantial and easy to measure.
7. Therefore, the sole objective of a business should be to improve the quality of perception.